Retail/Business

Industry: Retail/Business
Project: Retailing in Rotorua
Client: Rotorua Chamber of Commerce
Date: 2000

This report was prepared for 'Ready to Retail', the retail promotions association which is part of the Rotorua Chamber of Commerce and Industry.

The objectives of this report were:

  • To determine the importance of the retail sector to Rotorua's economy in the past, present and it's likely contribution to Rotorua's economic prosperity.
  • To identify key strategies which provide an opportunity to maximise the benefit of retail in Rotorua