APR Consultants has acquired significant experience in the tourism industry. Based at the heart of the tourism industry in New Zealand has meant that APR Consultants is often involved in researching and analysing information to tourism-related projects.

Over ten years ago, APR Consultants created the first of the regional VFR (Visiting Friends and Relatives) Visitor Monitors which have now rolled out nationally, and has subsequently undertaken many projects which monitor tourism numbers, behaviour and preferences.

Previous clients have included individual tourism businesses and ventures, venue and convention organisations, regional and district councils and tourism industry organisations.

Types of projects have included:

  • Market assessments, feasibility studies and business plans for proposed tourism ventures, resorts and hotels
  • Surveys of visitor spending patterns, public awareness, funding levels and economic impacts of various tourism activities, attractions and events
  • Evaluation of potential tourism opportunities, sites and ventures
  • Regional and District tourism visitor monitoring on a monthly, quarterly and annual basis
  • Tourism attraction monitors
  • Reports on domestic and international tourist markets in New Zealand
  • Preparation of resource consents for tourism ventures

Featured Projects:
Inudstry: Tourism
Project: Economic Impact of Tourism on the Rotorua Economy